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Episodes
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
The impact imperative is clear: It's time to transform the research and insights function to drive real value and impact with data and insights for yourself, your brand, team, and target market.
Join host Susan Petoyan, Imagine If’s CEO, and Dr. Ari Zelmanow, Head of UX Research for Communications at Twilio, as they engage in a mind-bending discussion on building influence and creating impact with your work.In this latest episode of “All About Impact,” they will help you understand the multi-faceted transformation required from research and insights teams to evolve today's insights into an influential, agenda-setting locus of power that is cross-functionally comparable to Marketing, Product, or Finance. Discover the crucial insights and tools that you, as an individual, must utilize to develop influence and unleash your own impact potential.
Ready to be an “Impact Champion” yourself?
Connect with us at imagineifinsights.com
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
Discover the secrets to driving real impact and transforming your organization with data and insights in our latest episode of "All About Impact."
Join host Susan Petoyan, Imagine If's CEO, and Rachel Pruitt, Director of Enterprise Insights at Target, as they engage in a power-packed discussion on how to drive impact with research and insights within large corporations. Uncover the strategies that go beyond traditional ROI metrics, redefine impact measurement, and challenge the status quo. Learn how asking the right questions and fostering psychological investment can drive action and acceptance, ultimately overcoming research inertia.
Ready to be an "Impact Champion" yourself? Connect with us at imagineifinsights.com
Monday Jul 17, 2023
Monday Jul 17, 2023
Join Liz Huszarik, former CRO, WB-Discovery, and our host Susan, CEO of Imagine If, in this fascinating episode of “All About Impact” as they discuss key components for unlocking the potential of impact with data, research, and insights.
Prepare yourself for an open and honest discussion on the importance of connecting consumer insights, data science, and social intelligence teams to drive action and change.
Discover the complex interplay of technical and interpersonal abilities from research and insights professionals to unlock insights. Learn from these industry leaders as they emphasize the importance of collaborating and pushing yourself outside the comfort zones. The responsibility of unlocking the deepest value and impact of research and insights rests on the growth and development of individual professionals. This growth leads to Impact Champions!
Ready to be an "Impact Champion" yourself? Connect with us at imagineifinsights.com
Monday Jul 10, 2023
Monday Jul 10, 2023
In this captivating episode of All About Impact, join Dan Casey, Vice President of Consumer Insights & Strategy at Universal Studios Home Entertainment, and our host, Susan, CEO of Imagine If, as they delve deep into the realm of research and its occasional failures in creating impact.
Brace yourself as they honestly and openly tackle the seldom-discussed "other side” of our work and explore the root causes behind research projects falling short of their desired impact.
Discover the crucial role played by the initial stages of a project and how a lack of precision in objectives can be a recipe for missed opportunities. Learn from these leaders’ experience as they shed light on the importance of going beyond mere curiosity, building consensus, and fostering stakeholder accountability to drive meaningful outcomes. These valuable insights into impact-championing skills will help you bridge the gap between data and real business decisions – every time.
Ready to be an "Impact Champion" yourself? Connect with us at imagineifinsights.com